// event at to 14:45 (for tests)
uint8_t DAILY_EVENT_HH = 14; // event start time: hour
uint8_t DAILY_EVENT_MM = 45; // event start time: minute


  DateTime now = rtc.now();
  printTime(now);
  if (now.hour()   == DAILY_EVENT_HH &&
      now.minute() == DAILY_EVENT_MM) {
    Serial.println("It is on scheduled time");
    // TODO: write your code"
  } else {
    Serial.println("It is NOT on scheduled time");
  }